September 20, 2023

Experian adds IntoZetta capabilities to help organisations take control of their data quality

London, 20th September 2023: Experian has, today, announced that IntoZetta’s data governance capabilities will be integrated with Experian’s Aperture Data Studio, the company‘s flagship data quality platform.


The combination of market-leading data quality and data governance capabilities will allow clients to better find, track and manage their data while ensuring that it remains in line with business policies and standards.


Data intelligence remains a top challenge for many organisations as they look to better utilise their data for a wide range of business practices. Finding, understanding, correcting, and trusting data are key factors why many organisations are investing in new data management technology.


According to recent Experian research, 97% of businesses say they plan to make their data management programme more flexible and agile over the next 12 months. Improving customer experience was cited as the top priority, with businesses eager to use data to enable more customer centricity though better operational efficiency and better customer experience.


Poorly managed data creates a range of challenges for organisations of all sizes and sectors. While data can be inaccurate and incomplete for several reasons, such as human error or natural data decay, the adverse impact on operational efficiency, customer engagement, and business performance is the same.

Trusted data is foundational for stronger customer relationships and risk mitigation. Furthermore, access to good quality data is essential in helping service providers meet one of the four core outcomes in the FCA’s Consumer Duty, namely ‘Customer Understanding’. However, it also informs the other outcomes – including optimising ‘Product Performance’, informing ‘Price and Value’, and improving the quality of your ‘Customer Support’.


Andrew Abraham, Managing Director, Experian Data Quality, said:


“We are very excited to be bringing IntoZetta’s wealth of data governance expertise into Experian, alongside their capabilities in data cataloguing, data lineage and business rules.

By combining IntoZetta’s unique abilities with Aperture Data Studio it gives us an opportunity to deliver tailored data quality and data governance solutions to not only help our clients meet their business and industry requirements, but also tap into new growth sectors.​

We are aligned in our broader vision to deliver a solution that is scalable, business user-friendly and fast to deploy, driving rapid value for our clients and their customers.”


Dan Yarnold, Director & Founder, IntoZetta, said:


 “This is the beginning of an exciting new chapter for IntoZetta.

 The scale and capabilities that Experian has will enable us to jointly develop business-centric data solutions, that create customer value and solve data management issues for clients across a broad spectrum of industries.”